BeautyAct celebrated its 5-year anniversary and the launch of new products with an exclusive evening dedicated to beauty, craftsmanship, and detail. A wide selection of beauty profiles was invited to step into the BeautyAct universe for a high-energy brand experience.

Guests were served delicious food alongside tailored cocktails, with a sculptural centerpiece stealing the spotlight: a custom-designed cake mirroring BeautyAct’s new foundation. A live DJ set the tone throughout the night, before the atmosphere peaked with an unannounced appearance by Ylva.

Throughout the evening, guests received personalized shade matching, explored all new launches, and wrapped up the night with generous goodie bags, allowing guests to freely select from BeautyAct’s full product range.

CONCEPT
DESIGN
EVENT PRODUCTION
CONTENT PRODUCTION 
MEDIA RELATIONS
INFLUENCER & VIP RELATIONS
GUEST LIST
PUBLIC RELATIONS
SEEDING 
CONCEPT DEVELOPMENT