For the launch of the new Norwegian brand SAWE, we wanted to create a bold and memorable introduction to the market. We transformed a historic house into a fully immersive SAWE universe, designed to reflect the brand’s identity and values.

The day began with an exclusive lunch for handpicked influencers and press, catered by the renowned restaurant Betong with chef Jonathan Hagen. Later that day, we welcomed around fifty guests to an after-work that encouraged relaxed conversations and genuine engagement with the brand.

CONCEPT
DESIGN
EVENT PRODUCTION
COPYWRITING
INFLUENCER & VIP RELATIONS
GUEST LIST
CONCEPT DEVELOPMENT
SET DESIGN