Building on L’Occitane’s rebranding, we set out to create an experience that truly reflected the brand’s new identity. Hosted in a luxury apartment, the evening was designed to feel like a home, a space defined by hospitality, wellbeing and an atmosphere where guests immediately felt welcomed and included.

Through thoughtful details, sensory experiences and an intimate setting, we created an environment that not only showcased the L’Occitane de Provence universe, but invited guests to become part of it. After experiencing the products through all senses, including hand massages and a fragrance discovery station, guests were treated to a five-course dinner curated by the French modern Michelin-starred restaurant Mon Oncle.

CONCEPT
DESIGN
EVENT PRODUCTION
COPYWRITING
INFLUENCER & VIP RELATIONS
GUEST LIST
CONCEPT DEVELOPMENT
SET DESIGN