XLASH

Xlash set out to strengthen its presence in the cityscape, reach new customers and drive increased traffic to its website.

We developed a street level activation where brand ambassadors from THIS IS Creative, dressed in Xlash merchandise and carrying eye catching tote bags, distributed samples to passers by at carefully selected locations across Oslo. The activation was designed to create both visibility and direct engagement with a new audience.

The entire experience was captured by our content manager and edited into a dynamic video, which was later boosted across social media channels to extend reach and drive traffic online.

Idea
Concept
Execution
Video production