Loccitane Christmas

As part of the brand relaunch, L’Occitane en Provence approached us to help spread the message in a creative and engaging way. One of the key objectives was to highlight the brand’s gifting universe during the holiday season.

We developed a creative seeding concept that brought the relaunch to life through an unexpected and memorable experience. Selected profiles received an exclusive, personalised gift, hand delivered to their doorstep by none other than Santa Claus from Aker Brygge. The activation created genuine surprise, emotional connection and strong storytelling, resulting in highly shareable content across social media.

Concept
Idea and execution