KICKS x Emma Ellingsen

We created a city wide activation with Emma Ellingsen ahead of the opening of KICKS KAFÉ, designed to drive engagement, excitement and physical footfall.

Postcards were hidden around the city, and Emma invited her followers to take part in a real life treasure hunt. Our content team produced engaging content throughout the activation, which was shared and boosted on Emma’s TikTokchannel to amplify reach and participation.

The treasure hunt concluded at KICKS KAFÉ, where participants who had found the postcards were invited to redeem them for an exclusive goodie bag filled with Emma’s hand-picked favourites from KICKS, seamlessly connecting digital engagement with an in store experience.

Idea
Concept
Execution and
Video production