The new Norwegian brand Comprimé invited us to help shape their visual identity by leading the creative direction of their first photoshoot. We contributed to the brand’s visual expression and campaign development, ensuring a cohesive foundation for the brand’s launch.

The desired expression was classic and commercial, combined with a high-fashion look and a Scandinavian minimalist feel. The focus was on a clean and controlled visual style, with confident yet understated expressions.

The campaign was captured by photographer Janne Rugland, with behind-the-scenes content produced by Team This Is.

In addition, we developed the brand’s social media launch strategy, defining a clear visual language and rollout plan to support a strong and consistent introduction across digital platforms.

IDEA AND VISUAL CONCEPT
PHOTO PRODUCTION
CONTENT/BTS PRODUCTION
COORDINATION
IMAGE SELECATION
STYLING 
SET DESIGN
LAUNCH STRATEGY