The campaign set out to position Høie within inspiring, lived-in environments, creating content that felt considered, intimate, and visually driven. By approaching the project through an editorial lens, commercial storytelling was transformed into a lifestyle narrative designed to spark curiosity and emotional connection.

TV personality and influencer Marte Bratberg invited us into her new home for a personal portrait that blended design, everyday moments, and atmosphere. In collaboration with Høie, the story was brought to life through video, photography, and text, allowing the brand to exist naturally within a carefully styled yet authentic setting. The article became one of Høie’s most-read pieces, highlighting the impact of lifestyle-led storytelling with a strong editorial expression.