When Fretex decided to open a new store showcasing a curated selection of high-end vintage pieces, they required a distinct visual identity. This included the development of a new name, logo, and color palette to support clear and consistent visual communication across the brand. In addition, a social media strategy was created for Fretex’s digital channels, along with trend reports designed to help the team more easily navigate and select incoming garments for the stores. All elements of the project were created by THIS IS Creative for Fretex.