Clarins Christmas

Clarins approached us with the ambition of activating a December sampling campaign. Our goal was to create a standout experience that would capture attention in a busy holiday period, while also spreading genuine Christmas cheer to passers-by.

We developed an eye-catching sampling activation at Eger Torget, where two large Christmas trees were installed and decorated with oversized Christmas ornaments featuring the Clarins logo. Brand ambassadors dressed as “Santa girls” in red coats handed out product samples, creating a warm, festive and highly visible presence in the city.

The activation took place over two Saturdays in December and was met with great enthusiasm from the public. The campaign successfully positioned Clarins as top of mind during the peak Christmas gift, shopping period, which was the ultimate objective.

Concept
Idea and execution